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Phase Timeline
FBA Reality Tips
90 Days Minimum
Most FBA products need 60–90 days to gain traction. Sellers expecting sales in week one almost always quit too early. Plan for a 90-day runway before judging viability.
PPC Costs Add Up
Expect to spend $500–$2,000 on PPC in your first 30 days. ACoS (Advertising Cost of Sale) of 40–60% is normal during launch. Profit comes after organic ranking kicks in.
Never Buy Reviews
Amazon suspends accounts for review manipulation — permanently. Use the "Request a Review" button in Seller Central and enroll in Vine for your first 30 units. Slow but safe.
Cash Flow Trap
Amazon holds payments for 14 days. Between inventory, PPC, and shipping, most sellers need $3,000–$5,000 before seeing any return. Budget for 2–3 inventory cycles before profit.